Think Toys is a product design and development service by industrial designer Sharleen Liu. With nearly twenty years of experience in the CPG industry, she worked with both licensees and licensors, with companies such as Disney, NBCUniversal, MGA and Spin Master. She understands what licensors look for in terms of brand representation and quality standards, and what it takes for a licensee to  manufacturing effectively while maintaining design integrity.

Specializes in licensed hard goods:

Toys (Girl’s toys and Preschool toys), Home/Office products, Youth Electronics, Pet products etc.

Client list:

Disney Consumer Products, NBCUniversal Consumer Products, Spin Master, Jakks Pacific, MGA Entertainment, Wowwee Toys etc.

Brands in portfolio:

Disney’s Frozen, Universal’s Minions, Nickelodeon’s Sponge Bob and Paw Patrol, Cartoon Network’s Powerpuff Girls, Hasbro’s My Little Pony and more.

Services include:

Market research/analysis, concept design, industrial design, graphic application, CAD drawings, technical solutions, prototypes, trend boards, presentation boards.

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